Yani, Mutri and Fatih, Cholid and -, Fitriani (2019) STRATEGI PROMOSI PENJUALAN BENIH JAGUNG HIBRIDA DI PT AGROKIMIA ASIA CABANG LAMPUNG. Karya Ilmiah Mahasiswa.
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Abstract
PT Agrokimia Asia Lampung branch is a company engaged in the distribution of hybrid corn seeds. Problems encountered are less than the maximum in product offerings and not achieving sales targets. The purpose of the final report is (1) to identify hybrid corn seed product P-27 (2) to identify and examine the implementation of hybrid corn seed promotion (3) to explain the obstacles in the implementation of the promotion. The method used is descriptive qualitative method. Based on the results of the discussion it can be concluded that the P-27 corn seed is a favorite corn varieties of Lampung farmers, with the most special advantage having a high yield, can reach 11 tons / ha. Promotions conducted by PT Agrokimia Asia Lampung branch (1) personal sales (2) advertising (3) publicity (4) promotion. Constraints experienced are human resources, capital and distant locations. Keyword: P-27 Hybrid Corn Seed, Sales Promotion, Obstacles.
| Item Type: | Article |
|---|---|
| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | > Prodi Agibisnis > Prodi Agibisnis |
| Depositing User: | Mr Wanto Wiyadi |
| Date Deposited: | 12 Feb 2020 00:31 |
| Last Modified: | 12 Feb 2020 00:31 |
| URI: | http://repository.polinela.ac.id/id/eprint/557 |
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