Saputra, Mandala and Analianasari, Analianasari and Trisnanto, Teguh Budi (2020) PENGARUH PENGUNJUNG IKLAN FACEBOOK ADS TERHADAP PENJUALAN PRODUK ICE YOGHURT DI SENTULFRESH INDONESIA. Karya Ilmiah Mahasiswa.
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Abstract
Sentulfresh Indonesia is a company with integrated livestock, fisheries and agriculture areas as well as producing ice yogurt products. The installation of Sentulfresh ice yogurt ads by Orenz using Facebook ads in 2015 had a positive impact with increased sales of ice yogurt, but the ads did not continue so that sales declined. The scientific work aims to describe the stages of advertising on Facebook and analyze the effect of advertising on the sales of Sentulfresh ice yogurt. The analytical method used is descriptive analysis and simple linear regression analysis. Based on the results of the analysis that has been done, it is known that the process of installing brand awareness advertisements on Facebook includes the preparation of the product mix and marketing strategies and continued advertising on Facebook advertise. The increase in the number of ad visitors Keyword : Ice yoghurt, Facebook, Sentulfresh.
| Item Type: | Article |
|---|---|
| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | > Prodi Agibisnis > Prodi Agibisnis |
| Depositing User: | Mr Wanto Wiyadi |
| Date Deposited: | 11 Mar 2020 02:34 |
| Last Modified: | 11 Mar 2020 02:34 |
| URI: | http://repository.polinela.ac.id/id/eprint/630 |
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