Sunarsih, Siti and Berliana, Dayang and Unteawati, Bina (2019) BAURAN PEMASARAN INSEKTISIDA MIP CINTA 50 PADA PT ABC LAMPUNG TENGAH. Karya Ilmiah Mahasiswa.
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Abstract
PT ABC is a company engaged in the marketing of agricultural products including pesticides,fertilizers and agricultural equipment. The problem faced by PT ABC is that marketing of insecticidein the form of granules and liquid forms is less attractive to consumers. Consumers prefer powdeform insecticide compared to other forms of insecticide. The purpose of this paper is to identify theinsecticide at PT ABC Lampung Tengah and formulate a marketing mix strategy of Mip Cinta 50 WP insecticide at PT ABC Lampung Tengah. The method used is descriptive method. The insecticide used by the company is powder, liquid, dan granules. The marketing mix carried out to increase the sales ofPT ABC's companies is product strategy, Mip Cinta 50 WP insecticide product used for various plantthe price strategy is the price of the Mip Cinta 50 WP insecticide set by PT ABC, namely IDR1,000,000 / carton, IDR 50,000 / pack and IDR 10,000 with a weight of 100 gr, strategy of location distribution, namely PT ABC Company has a place where the majority of the population are farmersand the company sells products located next to the Punggur market and Promotional strategy, namelPT ABC conducts online promotions. Keyword: Marketing mix, insectiside, Mip Cinta 50 Wp
| Item Type: | Article |
|---|---|
| Subjects: | S Agriculture > S Agriculture (General) |
| Divisions: | > Prodi Agibisnis > Prodi Agibisnis |
| Depositing User: | Mr Wanto Wiyadi |
| Date Deposited: | 13 Feb 2020 05:35 |
| Last Modified: | 13 Feb 2020 05:35 |
| URI: | http://repository.polinela.ac.id/id/eprint/618 |
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